How Inner Linking Can Increase Page Views, Engage Visitors and Build Links
Ajay Kumar Singh on November 21st, 2009One of the many untapped tactics for building a great website has been that many website owners do not cross link between their posts and content. You will see many blogs use a related and popular posts section, which is one of the smarted tactic any website owner can utilize to increase page views and engage their visitors. When people land on your page for the first time, they don’t know exactly what to expect and where to start, this is where inner linking helps.
Inner linking doesn’t have to be simply creating a related and popular posts section; it can also be within the posts themselves. Search engines reward websites which include deep linking to other articles because it helps visitors find more information that is relevant. Inner linking should be a part of every websites SEO plan.
The following will be 3 ways of utilizing inner linking to build page views, engage visitors and build links.
Inner Post Link
This method of inner linking is quite an easy technique to do; it’s simply linking words within a post to another based on certain keywords. For example, within this post the word build links is mentioned, this could be made into an inner link pointing over to a relevant link building post that was previously made. Because visitors will notice that you’ve created a link based on the keyword, they may follow through after reading the current post to learn more about that particular subject.
Inner linking on posts is a very effective strategy to increase your page views. A great use of inner linking will also help engage your visitors as they stay on your website longer and learn more. The more you can show a visitor that there is a lot of information they need on your website, the higher chances they will tell others, thus increasing your Search Engine Optimization through increased visitors and inbound links.
The Related Post Link
On most website and blogs, after the visitor has completed reading the article, a list of related links is displayed. The great thing about related posts is that it allows the user to find other posts within the same subject without distracting them as inner linking within the post sometimes does. These related links can either be manually chosen or there are many plug-ins available on blogging platforms.
Remember, a visitor that is engage within your website has an increased chance of telling others, building you additional links and helping your Search Engine Optimization.
The Popular Posts Section
A popular post section is sure fire way to make people fall in love with your website immediately. Because visitors that first land on your website don’t know what all they can expect, showing them a list of popular posts can help them hit the ground running. Often, visitors will bookmark or subscribe to a website solely based on the popular post section, as they find the website to be very valuable to them.
As you increase your RSS reader and people visiting your website, you will also increase your chances of back linking to improve your Search Engine Optimization.
Using inner linking, as you can see, is a great way to engage your visitors without much effort. Creating posts with linked keywords, related articles and popular posts sections will make people find your website more appealing and worthwhile. Building a great inner linking strategy should be on any Search Engine Optimization list, as it will surely help you in the long run.
5 Strategies For Using Facebook With Your SEO Campaign
Jack on November 11th, 2009Facebook is a social networking site millions of people use every day. Facebook has become so important from mainstream use that Google and other search engines now give great placement to specific pages and profiles of users. Because Facebook has such a high rank for search engine results, now is the time to jump on board and create your very own Facebook page and harness the power of facebook to get your website in top 10 ranking on Google.
A Facebook page gives you two benefits, brand identity and a link back your website which will be helpful in SEO. While you continue to build your online image using Facebook, you will also increase your visitors and search engine placement. Facebook claims over 120 million registered users, the same people that are out there looking for your information and products.
The following is 5 strategies for using Facebook to help your Search Engine Optimization campaign:
Choose an appropriate name
The first thing you should do when creating a Facebook account is to give your account a great name which relates to your company or message. Additionally, Facebook users are able to claim their names in the form of URL’s, this would look like www.Facebook.com/MyCompany. Choosing an appropriate name will help clear any confusion with your fans and friends; although you may also want to use your personal name to build a personal image.
Fill your ‘About’ and ‘Info’ pages with highly optimized keywords
Within your Facebook profile, you have the ability to fill in an about and Info section. Use highly optimized keywords within these areas to help users find you when they search. Google will also take note of your specific keywords and begin to rank specific pages within its search index with you keywords, linking back to your Facebook account.
Use Facebook for Branding
Perhaps the best use of Facebook is for personal branding. Fans and friends may already know what services and products you offer, but they may not know the real you. Use Facebook to help share insightful opinions, funny stories and helpful tips to your user base, which in turn will help improve your online image and credibility.
Post relevant and buzz worthy content
Facebook uses the ‘Wall’ and ‘Live Stream’ to display anything from pictures, links and status updates. If you find an interesting link or want to post your own links within this area, feel free to do so. Although Facebook place displays these links as ‘no-follow’, the increase traffic to your website is sure to help with your conversion and Search Engine Optimization.
Start a Facebook Ad campaign
One of the best untapped markets for ad campaigns is Facebook. Creating a Facebook Ad campaign takes literally minutes but there are many great features, most importantly the ability to specifically target age groups, interests and geographical areas. You could use your Facebook Ad campaign to drive more visitors to your site, perhaps to buy a product, subscribe to a service or comment on your blog, all of which will help in your long term SEO efforts.
Now that you know these 5 strategies for Facebook, get out there and do it! If you’ve never entered the world of Social Networking it can be a bit scary at first, but the return you see from engaging your visitors and contacts will help your website extraordinarily. Including Facebook as a part of your Search Engine Optimization campaign is a great choice for any website looking to gain extra search engine placement.
3 Social Bookmarking Websites You Can’t Ignore for SEO
Jack on October 31st, 2009With the rise of the web came an immense amount of information being created. It’s impossible for one person to keep up to date with every possible update to the millions of websites, which is why the rise of social bookmarking sites has been such a success. Social bookmarking sites allow users to link content they find useful or entertaining in which the other users rate and promote these links if they also find them to be worthwhile.
Using social bookmarking sites to promote your content is a smart and rewarding act for your SEO. Each of these social bookmarking sites has millions of users and visitors each day. A story which makes it to the front page can send you thousands of new visitors, build you dozens of inbound links and increase your SEO. The following post will take a look at 3 social bookmarking websites you can’t ignore.
Digg
Digg is the king of all the social bookmarking websites online today. People come from all over the world to keep up with current events, find entertaining articles, look at pictures, watch video and find rare content they may not have been able to discover themselves. Smart website owners utilize websites like Digg to help promote their content by submitting their pages to Digg. Depending on the quality of your article, it could either be hit or miss, some submissions make the front page while others are lost in the thousands of other links submitted each day.
However, Digg has such a high Page Rank and is indexed at such an alarming speed that creating a Digg submission will shoot your link very high on the search engine results. If you had trouble reaching top ranking for your targeted keyword, submitting your page to Digg will help you reach very high results literally hours. Creating an account is very easy; you could even use your Facebook login information.
Using Digg correctly will help increase your visitor count while building valuable inbound links when these visitors further promote your pages via Twitter and other social networking. Your SEO campaign should include Digg as one of the sources to bring new traffic.
StumbleUpon
Unlike Digg, StumbleUpon is a social bookmarking site for users to submit interesting articles to allow other users to discover them either from the StumbleUpon website or by “Stumbling”. The main appeal of StumbleUpon is the ability to “Stumble”, as mentioned before, which allows a user to press a button to take them to a random website based on preferences they choose. StumbleUpon is a great source of gaining new visitors and increasing your search engine rank while improving your SEO.
Submitting your pages to StumbleUpon, within their correct category, has the potential to send you hundreds, if not thousands of new visitors to your website.
Delicious
Delicious is yet another social bookmarking website. Delicious has been around for quite some time, so it has a great Page Rank and has built a user base of over 5 million. Much like Digg and StumbleUpon, you are able to submit websites and web pages to Delicious.
Correctly tagging your submission is important to make sure it’s relevant to the information you provide. Often, you may want to tag your submission with a popular tag, so it will show up in these results without getting lost with all the other links. Delicious can send you a massive amount of new visitors, and as mentioned before, this will increase your Search Engine Optimization as your page will be linked to and regularly visited.
Every website owner should utilize the power of social bookmarking for their Search Engine Optimization efforts. Each account takes only a few minutes while the submission process takes even less. If you become active on the community, you will also help to build your reputation. As you increase your exposure of your website through social bookmarking, you will see a very nice increase of visitors and search engine rank, the goal of your Search Engine Optimization .
How Articles Gala can be helpful in SEO
Jack on October 29th, 2009Perhaps you’ve heard this around the local SEO circles: “You should write articles for Articles Gala!” Well, I’ve come to tell you that this is still one of the best strategies for your SEO strategy. Although you may be asking yourself why you should write for a different website when you could be placing the content on your website, the rank and exposure of Articles Gala may be something you don’t have at this time, using Articles Gala will help more people see your article than your own website.
Using Articles Gala will help your search engine placement along with SEO campaigns, and it’s quick and easy to boot!
Why Articles Gala?
Because Articles Gala has such a high rank amongst websites, much of their content is quickly indexed and show in top results for specific keywords. By creating a short and helpful article for articles gala, you will be able to include a link on each article. The immense readership of Articles Gala means your article will be read by many people and if you’ve included great content with your article, could send people back to your website, boosting your own search engine placement and visitors.
Instant Approval Article Directory
Articles gala is on of the very few instant approval article directories and all of the articles are approved instantly. This is very helpful in getting your article populated on various search engines in no time. It also helps to get top 10 ranking for your web site which you are promoting.
Links from the article content
Articles gala is one of the very few article directories which allow linking from the article content. This gives the link a lot of value than the links in the author/resources boxes. Most of the article directories such as eZine etc don’t allow linking from the inside the content. Adding a link at the bottom or resource boxes is of no use. This is one of the best advantages of Article Gala.
You can get about 3 links from the content of the article which can be utilized for the deep link building.
What Should I Write About?
That’s a tricky subject which ultimately needs to be answered by you. When thinking of a new article, think of which keywords and subject you plan to talk about, to best target your Search Engine Optimization strategy. Articles Gala can be anything from tips, how to’s, lists, reviews or news. If you sell products on your website, use Articles Gala to write a short how to on the usage of the item, then place a great link back to your website for interested readers to learn more.
Creating the Link Bait
At the bottom of each article is what each person interested in writing for Articles Gala should be focused on, the resource box. Within the resource box, authors are able to include links to destination pages or where they receive their information. When writing your article, try to lead the reader a bit so they feel like they should read more by continuing through the link. Craft your resource box with great copy writing to persuade the reader to click the link. A single article has the power to send thousands of visitors to your website, ultimately increasing your page rank and search placement.
Promote Your Article
Finally, promote your article just as you would for any other piece of content you’ve created. Get on the social networks and tell people about this great article you’ve wrote. Go to social bookmarking sites such as Digg, Stumbleupon Newsmarking, and Reddit to add your article to their aggregation service, further increasing the exposure. The more people you can tell about your article, the more people will read, hopefully resulting with a click on your link, increasing visitors.
Whether you are an article writer and provide Article Writing Services or simply submitter offering Article Submission services, Articles gala is an excellent way to boost your profile.
Articles Gala is an addition to any website owner’s SEO toolbox. Writing regular articles with great copy writing in mind will help drive additional visitors to your website. As more visitors come to your website, you will see an increase in search engine placement and help with your Search Engine Optimization.
Effective Online Marketing to Build Traffic
Ajay Kumar Singh on January 19th, 2009Creating an online marketing plan is similar to developing a marketing plan for your brick and mortar business. Every good internet marketing plan has a dedicated online marketing road map. Site owners should carefully develop their internet marketing plan, analyze the plan and then chart their online road map. The goals of this online marketing plan and road map are to create hits, sustain a readership and thus increase the site’s inherent value.
Site marketers can develop an online marketing plan at virtually no cost. Costs may be incurred when the road map is implemented, but site owners should not be caught unprepared. Establish an online marketing budget and be determined to stay within the reasonable guidelines. When building traffic to your site, spending money is not necessarily the top priority. Many people spend money and lack an effective internet marketing plan, and for that matter, a good marketable site. When site owners spend money, they should know what services they need and should receive a written proposal detailing the services and projecting results that are consistent with the online marketing plan goals.
Web Design
A good internet marketing plan begins with proper web design. Today’s technology allows for many options. Developers need to know their market and connect the site’s appearance to that market.
Sites must be easy to reach, easy to navigate and should contain well scripted SEO content that establishes the site as a valuable resource. Sites that take positions, even contrary positions, generate traffic. Traffic is the measure that increases the site’s value.
Poor web design can alienate readers just as a dynamic web design can add viewers. As the site’s home page is the most viewed site, the internet marketing plan should outline the most important criteria that will grab and hold the reader’s attention. Web sites are like business acquaintances. The site has one chance to create a first impression and there is no disputing that first impressions last a long time. A web design that creates a memorable home page, will spark interest and get traffic right away.
Link and Build with SEO
Internet marketing plans and good web designs acknowledge the value of feeds and links to enhance the site’s network. Encourage other feeds and make your site easy to locate by encouraging links. Of course, your online marketing plan calls for continuous and consistent promotion through the use of regularly posted SEO content.
Online marketing uses material that has substance. Search Engine Optimization keywords and frequency can not overwhelm the content but must be utilized. All SEO articles must be reader-oriented and avoid self-promotion. There is no quicker way to turn off your readership than to self-promote. Generate interest and keep the readers coming back and telling other readers about your site.
The more links and RSS feeds that connect to the site, the more of a resource the site becomes. To keep the site in the mainstream, stay ahead of trends and provide opportunities for reader’s comments. All material should be current and relevant to your market.
Search Engine Optimization can boost the sites rankings on various search engines. Effective keywords and effective use of those keywords generate traffic to the site. Even archived articles with proper keyword usage get hits long after the articles have moved from page one. Every article should be edited to perfection and written with lasting content. Remember that every SEO article may be a reader’s first impression of your internet presence.
For effective SEO content, the keyword should be utilized in the title, the first sentence of the article, in the last sentence of the article and throughout the content. Keyword usage of 3% of word count has potential to boost rankings.
While SEO content is helpful to the site, it can also adversely impact the site. Blatant attempts to boost rankings through SEO keyword usage will be recognized by the readership who visits the site for insightful content. These readers are not simply passing time. A site’s readers want substantive resource material. Work the SEO keywords into articles but do not compromise your site by diluting the material with forced keyword usage.
Social Media Optimization (SMO)
Most internet marketing plans incorporate the use of social media. Social media optimization (SMO) implements proven methods of generating publicity for the site. Think of SMO as an online publicity campaign that creates buzz through various online communities, community websites, web logs, RSS feeds and news sites.
The difference between SMO and SEO is that SMO focuses on efforts to create traffic through the use of other sources rather than from Search Engines. Imaging and the use of videos are helpful tactics to boost SMO rankings. Again, it is imperative that content be viewer-oriented. Self promotion is an online marketing mistake.
Search Engine Reputation Management (SERM)
A new age internet marketing term is important in developing your online marketing strategy. Search Engine Reputation Management (SERM) is a scant used term, but a very viable internet marketing concept. Basically, site owners who are committed to SERM employ vigilant site management strategies that include the web design, content definition and sound marketing plans.
Building traffic to a site can be accomplished. Like all marketing plans, online marketing requires reasonable short and long term goals. These goals are defined in the internet marketing plan. The application of the strategy is called the online marketing road map. A site’s marketing road map charts the course for generating traffic and assures that the web design, SEO, SMO and SERM interact through in cohesive content.
Site managers must consistently perform their timely responsibilities to assure a maximum return on the site’s investment. Sites must remain true to the marketing plan. This internet marketing plan should be reviewed periodically. Adjustments should be made to reflect the site’s statistical data which is accumulated over a period of time. Online marketing managers need to be aware of what site items are creating traffic. Effective internet marketing always has an eye to the future and tracks new technology and strategies to maintain high rankings and constant traffic.
How to get into Google Top 10
Ajay Kumar Singh on January 18th, 2009Nothing’s more fulfilling than having your website in the top spot on Google Top 10 because of your chosen keywords. This can bring you massive customers faster than you can handle and you are rolling in the money. If only this could be an easy task right? True that there’s much to be done but everything can go smoothly if you know the techniques.
There is really no secret but by just knowing what to do like doing SEO; you could be way up to the top. At first, you can commit mistakes but from these mistakes, you’ll eventually learn from them thus, little by little, you’ll later on know what to do to get your site on top. If only you could instantly get ranked for your site in Google, certainly, all you have to do now is to just get some links to your site.
True there are various factors involved to get your site in the top spot. It is not just about having links pointing to your site but you need to create your own keyword “anchor linked” to your site. Anchor linking is when you employ your keyword phrase as a clickable text for a link. This means that, instead of saying “click here”, you would employ “widgets” as the link text. Smart isn’t it?
Another important thing that you should take into consideration to achieve successful Internet Marketing is creating keyword phrases that you want to use to make your site easily found. Oftentimes, people recklessly choose one word keywords or phrases. While this can be a good way to bring traffic to your site, would it attract targeted traffic, with customers looking specifically for your services or products? Usually, when people input a one-letter key phrase in the search engine, they are actually at the start of their search.
They may type in “shoes”, but are really searching for “running shoes”. So if you have a top ranking site for shoes, have you answered the user’s needs? Maybe, but they may also be searching for other items like dresses, casual, children’s, women’s, etc. This is the reason that when you start to optimize your site, you should concentrate on the more specific keywords or phrases. Also, it is a must to link to a page that has relevant content otherwise Google will view this link as possible spam or an irrelevant content.
Once you have created your list of keywords, you need to test which one is more searched on the most. This can be done using Word Tracker or there are various free tools available online which you can use. When you have already run through your list of keywords, of course you should pick the one with the highest searches. Your next step is to start the process of link campaigning. The most ideal method in Search Engine Optimization is to engage in a more strategic linking not in a reciprocal link exchange.
Strategic linking is linking to your site without having to return the favor. So how can you do this? Well, write like an article like this one. If I get one website to use this article and have it point to my site, instantly I have just created another link to my site.
Because you now have engaged in a linking campaign, expect to see results in Google in as little as 4 days and as far as 6 months. The next step you should work out is to get as many links as possible that will point to your site using the keyword phrase anchor linked to your site. This is one of the most effective online marketing strategies you can do.
True enough that there are many other factors that will improve your rankings in Google. But the implementation of link building is the strongest Website Promotion technique to get your site on top rank.
