Best techniques for on page optimization

Jack on February 21st, 2010

There are few people that have access to the internet today that are still ignorant of the importance of search engine optimization for all websites. It is simply not possible to get visitors to come to your website without having a high ranking in the SERPS. People are not patient enough to wade through hundreds and hundreds of search page results when they are searching. It is a fact that most people will not even go over to the second page to find what they want.

The reason you have a website is so that people can come to your site, otherwise why bother creating one. SEO is the light that points the way for the search engines to find you and index your web pages. For the search engines to take notice you have to use the best on page optimization techniques possible or you will never rank well enough on the search page results to generate any traffic. For your website to stand out enough to be noticed by the search engines, you cannot simply optimize your home page. You have to use every technique to maximally optimize each and every web page within your website. When you do this well, you have the potential of driving your target audience to your website in great numbers.

Relevant keywords

Using relevant keywords cannot be stressed enough as this is a critically important aspect of your on page optimization effort. This means your chosen keywords must be inserted in a balanced manner across each web page. You must never sacrifice readability with the overuse of keywords. The search engines will see this as a spamming technique and penalize you for this. Thus if you want a high concentration of keywords, you need to bring in more quality and relevant content; you then keep it balanced.

Internal links on every page

When you use internal links on every page in your on page optimization you keep your site visitors on your website. You can put internal links within the content of a page and even have internal links pointing to different places on the same web page of your website. Internal links not only whisk site visitors along easily to different web pages on your site, but also appeals to the search engines and this in turn helps your ranking.

External links

An on page optimization technique that can never be neglected is external link building. It is important to the search engines that you have both internal and external links and this will influence your overall ranking position. Each part of the optimization you do on page must fit together perfectly like the pieces of a puzzle. If you neglect one area, you create a weakness that will unbalance your SEO efforts and no business today can afford this. You need to be able to stay competitive or you will lose out. You need as many site visitors from your target audience as possible as this leads to more clients and increases the profitability of your business.

5 Excellent Link Building Strategies That Never Fail

Jack on October 27th, 2009

Some link building strategies are timeless. Having a great link strategy is a great way to increase the top ranking for your website or blog. The following are relatively easy link building strategies that always give you results.

1. Build a Top “X” list

Although the “top 10″ list has been done an infinite amount of times, top list are still some of the most highly visited pages on a website or blog. The combination of an information and quantity of topics is always appealing to someone that is looking for an educational or entertaining read. The great thing about list posts is that it helps summarizes certain areas of interest which you may not be able to keep up with compared to others.

When creating a list post, don’t just throw everything together. Pick and choose what specific topic you plan to write about and begin research which other websites and blogs have very well written articles and posts. Add a bit of an opinion to each of the items to tell why you chose these from the hundreds of other possible articles.

Finally, create a great title that will hook your readers in. Use the number followed by a word which immediately intrigues the reader, then hit them with the information. A well crafted headline should tell your reader what they can expect but also entices them to read it all.

A few example list headlines:

  • The 10 Most Shocking Advertisements for Around the World
  • 5 SEO Tips You HAVE To Do This Minute
  • 3 Reasons Why Your Business Will Fail This Year

2. Submit Your Content to Social Bookmarking Sites

A great way to build traffic and regular readers is to submit your content to the social bookmarking sites such as Digg, Reddit, StumbleUpon NewsMarking and others. People use social bookmarking sites to help find interesting content which would otherwise be a hassle finding through search engines alone. The social aspect of it comes from the ability for users to share and recommend links to one another.

Submit your articles and posts to social bookmarking sites, but don’t forget to further promote these among your friends and current readers. Although there are hundreds of social bookmarking sites, it’s best to focus on a handful to maximize your SEO strategies.

3. Create a Great Video

Video is very important to the web, it allows users to sit back and enjoy. Much like how television captured the world, video on the web is increasingly becoming a major interest. Recently YouTube announced that people watch over a billion videos each day, yours could be one of them.

If you write a product review post, take the extra time to describe it on camera and upload it to video websites, it’s as easy as that. Branding yourself with video helps users see who you really are, not just how the text flows in your website and posts. Literally attract eyeballs and tell them to visit your website or blog.

4. Review a Major Product

Staying on top of trends will make you a major player of the online world. Because people are always looking for the latest and greatest information, trends can start overnight and be gone by the morning. Tools such as Google Trends, Yahoo Buzz and Twitter Search are great ways to keep ahead of the curve.

By staying up to date and knowing your audience, you could review a major product that is about to be launched. People will be scouring the web for reviews, pictures and video when an item releases to see if it lives up to expectations. If you position yourself at the right time with a video or written review, this mass of people will come to you.

5. Using Articles Directories (correctly)

Websites such as Articles Gala, eZine Articles, GoArticles and ArticleBase are what are called article directories. Writers and content creators are able to post their work to these highly trafficked websites with a link back to their website. The reason why so many people use article directories is because they have high rank in search engines, something your website or blog may not have at the time.

However, spamming these directories can be harmful to your brand. Too many links to your website within a short period of time sends ref flags to search engines that something may be up, which could result in you being dropped from the search engine index. Writing concise articles with a call to action link is the best practice for your article submission skills.

As you can see, these are 5 of the most timeless link building strategies you could easily utilize for your search engine optimization. Each one of these link building strategies take no more than a few minutes to do each, but the benefits will last for months or years to come. Try to focus on one of these link building strategies until you’ve developed a habit of doing each, and then dominate.

Best free Blog Hosts

Ajay Kumar Singh on September 10th, 2009

Being an Internet marketing guru I ‘ve to utilize as many free blogging platforms as possible for link building, website promotion and other promotional activities.

I’ve been using free blogs since long time and came across a lot of problems with some of the free blogging platforms.

Some of them are frustrating, some are nightmare and others are useless. There are no other resources which give you an honest and real feedback about blogging platforms.

This post is my attempt to provide honest and unbiased reviews for various free blogs which will save your time.

Following are some of the best free blogging platforms. I’ve tried to cover as many free blogging platforms as possible. If you think I’ve missed any then drop a comment. All of the following free blogs are based on my own experience with them.

I’ve personally tried them, and have done regression testing ;) to test their tolerance limits.

Free blogging platforms are ideal for blogging and for SEO to get free links in less time and less cost. Free blog tools also allow you to create your own website/blog without knowledge of html coding or web design.

1) blog4everyone.com

Even though Blog4everyone is just born it is one of the most FREE and most tolerant Free Blogging platform at current date.

Unlike WordPress.com blog where your blog gets banned immediately without consideration, blog4everyone doesn’t delete your blog as long as you are not spamming.

Following are some of the UNIQUE features of blog4everyone free blogging platform which is NOT available in any other free blogging platforms such as WordPress, Blogspot, Livejournal etc

  • SEO Optimized – This blogging platform is SEO optimized. It is hosted on a Class C Network and on Dedicated IP which is ideal for the SEO and link building.
    • Most of other free blogging tools suffer from overcrowding. Take example of Blogspot which has hundreds of thousands of blogs hosted on SAME IP address. Any decent search engine such as Google would identify such domain to be spam as there are millions of outgoing links from this domain which is certainly not helpful in SEO at all.
  • SEO friendly URLs – Blog4everyone is ONLY free blogging platform which offers you SEO friendly URLs. Rest all of the free blogs don’t offer any SEO friendly URLS. For example if you add a category called seo in your blog http://seo.blog4everyone.com then it would become http://seo.blog4everyone.com/seo and if you add a post in this category, lets say Crafting Your Website Code Structure For SEO then it would become http://seo.blog4everyone.com/seo/crafting-your-website-code-structure-for-seo.html which is what search engines like most.
    • Such kind of SEO friendly URLs are not available in any other free blogs.
  • It offers sub domains. You can have your own sub domains such as http://ajay.blog4everyone.com
  • Hundreds of plugins – You can get hundreds of pluging preloaded for you which you can use at your convenience.
    • No other free blogging platform offer you any plugin installation, in fact they don’t even offer a single plugin to be controlled by users.
  • Allows Affiliate Blogs – Blogspot, wordpress and all other free blogs don’t allow any affiliate blogs/links. As soon as they spot any affiliate links the blog would be removed without any notice and without any consideration. You loose all your hard work and effort. Blog4everyone free blogging tool allows you to have affiliate blogs and add as many affiliates links as you wish. There are no restrictions on the number of affiliate blogs.
  • Gambling/Poker/Casino/Bingo friendly – It also allow you to have poker, casino, bingo, sports book blogs/affiliate blog.
    • All other blogging platform don’t tolerate any gambling blog or link.
  • FREE Support – Blog4everyone offers FREE technical support.
    • NO OTHER FREE BLOGGING PLATFORMS offer any kind of technical support to end users.
  • FREE Themes – You can get hundreds of preloaded themes to choose from in different categories.

Pros:

  • SEO Friendly URLs
  • Excellent for link building or to get top 10 ranking on Google.
  • Absolutely FREE
  • Instanly indexed by search engines. As soon as you post on your blog it gets indexed by search engines.
  • Loads of themes in different categories
  • Hundreds of plugins available for end users
  • 100% tolerant for links/affiliate links
  • Excellent Admin itnerface
  • Free technical support available for end users

Cons:

  • You can’t remove the advertisements.
  • To stop spamming they don’t allow you to register free, you have to request them to get an account.

2) Blogger

Blogger (or Blogspot) is undoubtedly world’s most popular and larges free blogging platform. It might not be as sophisticated as WordPress but being part of Google it enjoys all of privileges.

For me, as SEO person, blogger offers excellent platform to get free links with ease.

For people who are involved in affiliate marketing it can also be used to earn money via affiliate advertisement. However I wouldn’t recommend using it for affiliate promotion as it is up to Google’s mercy how they treat your affiliate blog. I, personally, have observed that Google shows a lot of tolerance towards advertisement/affiliate links on the blogs even though it is against their terms.

Pros:

  • Free
  • Well indexed by search engines
  • Plenty of themes
  • Plenty of gadgets available
  • Tolerant for links/affiliate links up to some extent
  • Very good and innovative admin interface

Cons:

  • URLs are not SEO friendly.
  • Not good for SEO as it is overcrowded

3) WordPress

WordPress, the free open source CMS which powers millions of blogs all over the world, also offers a free blogging platform on wordpress.com.

However wordpress shows zero tolerance towards any promotional (read links) blogs and it shuts down as soon as it gets reported. So if you are writing a blog to get links or to promote any product services then you better choose Blogger as sooner or later wordpress will get your blog removed for violation of its terms.

Pros:

  • Free
  • Well indexed by search engines
  • Plenty of themes

Cons:

  • URLs are not SEO friendly.
  • They don’t offer any plugins to be installed.
  • Zero tolerance, your blog gets deleted without consideration as soon as someone rep rots it. Don’t trust me? Well try by yourself. Just pick any blog and report it to them and see how quickly it disappears.
  • Zero tolerance for links. You blog will be deleted as soon as you put a link pointing to your or any other website.

4) Livejournal

Livejournal (LJ) is another popular free blogging platform which lies between the user friendly wordpress.com and tolerant Blogger.com. However being a small company its fate always is on mercy of economy. Recently there have been fears that this company might wind up.

LJ doesn’t offer an user friendly version of admin panel but it has other useful features.

Admin is little complex to work with and you will be lost to find out where to find out the components which you are looking for. Another problem with LJ is that it is too slow.

Pros:

  • Free
  • Plenty of themes
  • Tolerant for links/affiliate links

Cons:

  • Slow
  • Admin is not user friendly
  • Not many modules available

5) Vox

Vox is another free blog but not much useful.

6) Socialgo.com

It is another platform which is more of social networking rather than blogging platform. However it offers some nice user friendly tools for creating blogs as well.

7) blogigo.co.uk

UK based free blogging platform.

8) blogetery.com

Another free blogging platform based on WordPress MU. It has got plenty of free WordPress Themes. You can pay monthly subscription to add your own advertisement and get enhanced functionalities.

Cons: As with all other WordPress MU based free blogs this is also no good for SEO. Try blog4everyone.com if you want to get all benefit of SEO.

9) blog.co.uk

BLACKLISTED. DO NOT CREATE ANY BLOG HERE AS THEY DELETE BLOGS WITHOUT ANY REASON. WASTE OF TIME.

10) blogsome.com

Account creation is disabled.

11) blog.com

Absolutely slow, most of the time it is dead.

It is also based on WordPress MU,  Couldn’t test it thoroughly as it is down most of the time.

12) xanga.com

Xanga is unique, it offers blog, audio, video, social networking and many more features. It’s backend is good and provides a lot of options for themes.

Cons:

  1. Displays advertisement in sidebar which is annoying but that is what you get with free blogs.
  2. Themes are not good. They are pretty much all same in standard 3 column layout.#

13) Socialgo.com

Socialgo is the latest social+blog platform which are trying to capitalize on the social media revolution.

Socialgo is purely commercial platform with a bare minimum support for free option. In the free account you can get a basic theme with very less option to play around with it. Most of the features such as twitter, facebook widgets are paid ones.

Not bad to try for free blog.

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