One of the many untapped tactics for building a great website has been that many website owners do not cross link between their posts and content. You will see many blogs use a related and popular posts section, which is one of the smarted tactic any website owner can utilize to increase page views and engage their visitors. When people land on your page for the first time, they don’t know exactly what to expect and where to start, this is where inner linking helps.

Inner linking doesn’t have to be simply creating a related and popular posts section; it can also be within the posts themselves. Search engines reward websites which include deep linking to other articles because it helps visitors find more information that is relevant. Inner linking should be a part of every websites SEO plan.

The following will be 3 ways of utilizing inner linking to build page views, engage visitors and build links.

Inner Post Link

This method of inner linking is quite an easy technique to do; it’s simply linking words within a post to another based on certain keywords. For example, within this post the word build links is mentioned, this could be made into an inner link pointing over to a relevant link building post that was previously made. Because visitors will notice that you’ve created a link based on the keyword, they may follow through after reading the current post to learn more about that particular subject.

Inner linking on posts is a very effective strategy to increase your page views. A great use of inner linking will also help engage your visitors as they stay on your website longer and learn more. The more you can show a visitor that there is a lot of information they need on your website, the higher chances they will tell others, thus increasing your Search Engine Optimization through increased visitors and inbound links.

The Related Post Link

On most website and blogs, after the visitor has completed reading the article, a list of related links is displayed. The great thing about related posts is that it allows the user to find other posts within the same subject without distracting them as inner linking within the post sometimes does. These related links can either be manually chosen or there are many plug-ins available on blogging platforms.

Remember, a visitor that is engage within your website has an increased chance of telling others, building you additional links and helping your Search Engine Optimization.

The Popular Posts Section

A popular post section is sure fire way to make people fall in love with your website immediately. Because visitors that first land on your website don’t know what all they can expect, showing them a list of popular posts can help them hit the ground running. Often, visitors will bookmark or subscribe to a website solely based on the popular post section, as they find the website to be very valuable to them.

As you increase your RSS reader and people visiting your website, you will also increase your chances of back linking to improve your Search Engine Optimization.

Using inner linking, as you can see, is a great way to engage your visitors without much effort. Creating posts with linked keywords, related articles and popular posts sections will make people find your website more appealing and worthwhile. Building a great inner linking strategy should be on any Search Engine Optimization list, as it will surely help you in the long run.